LET ME INTRODUCE MYSELF.
I'm Nutthida, the woman behind the brand.
For some of you, this will be our first introduction. For others, we've known each other for years, shared countless conversations and been part of one another's lives through more than a few chapters.
My journey in the beauty industry began in 2005, and it's been a wonderfully varied one.
WHERE IT ALL BEGAN
I started with a background in spa therapy, working within our family business, Cocoon Thai Spa. It was where I developed my foundations in massage, the art of touch and the importance of creating a beautiful, thoughtful treatment experience.
Cocoon Thai Spa remained part of our family's story until its sale in September 2026, marking the end of a very special chapter.
From there, my career grew in many different directions. Over the years, I've worked across Kohimarama, Pakuranga, Botany, Flat Bush, Whitford, Manukau and Pukekohe. I've owned salons, built businesses and eventually sold one of my own, Beauty Instinct.
Seven Auckland locations, several business chapters and a remarkable number of people who've become part of my life along the way.
Some of my clients have been with me for well over a decade. They've followed me across Auckland, through different salons and different stages of life. We've celebrated weddings, babies, career milestones and everything in between.
I love that part of what I do. The familiarity, the trust and the relationships that extend well beyond an appointment.
A CAREER WITH A FEW DIFFERENT SIDES
Over 21 years, I've worked across spa therapy, massage, nails, lashes, makeup artistry and skin treatments.
I've also taught nails and lashes, worked backstage at Fashion Week creating nails and makeup for various designers, and been called upon by OPI for Fashion Week and movie premieres.
There have been creative opportunities, wonderful people, long days, plenty of lessons and a lot of hard work behind the scenes.
Each experience has contributed to the way I work today. From the precision and creativity of beauty treatments to the importance of education, consistency and the personal experience I create for every client.
WHERE MY FOCUS IS TODAY
My love for beauty has never disappeared, but my professional direction has evolved.
Today, my focus is increasingly on skin health, advanced treatments and understanding the science behind the results.
I take a very considered approach to the products, treatments and technologies I bring into my clinic. I research, question, trial and continue to educate myself because I want to understand not only what something promises to do, but how it works and whether it genuinely deserves a place on my menu.
I'm not interested in offering a treatment simply because it's new or popular.
I want to offer treatments I believe in, products I enjoy working with and experiences that reflect the standards I've developed over two decades in this industry.
And while I'm proud of those years of experience, I'm equally committed to continuing my education and developing my skills.
There's still so much I want to learn, and I find that incredibly exciting.
THE WOMAN OUTSIDE THE TREATMENT ROOM
Outside of The Franklin Facialist, I'm a wife and mum to my little boy George.
Motherhood has brought a beautiful new perspective to my life. It's made me more intentional about my time, my priorities and the future I'm creating for my family.
I'm also still very much the same person I've always been. I love a good conversation, I laugh loudly, I have a head full of ideas and I'm quite particular about the things I put my name to.
I care deeply about my work, but I care just as much about the people who walk through my door.
FINDING MY FEET ON THE FRANKLIN FRINGE
After years of working across Auckland, I've found my feet on the Franklin fringe, where I'm putting down roots and building the next chapter of The Franklin Facialist.
I'm grateful for the clients who continue to travel from across Auckland to see me, and for the growing community of people I'm meeting throughout Franklin and the surrounding areas.
My vision for The Franklin Facialist is clear.
A more specialised approach to skin, carefully selected treatments and professional skincare, with the warmth and personal experience that have always been at the heart of my work.
I want every treatment to have a purpose, every product to earn its place and every person who visits to feel that their time with me has been genuinely considered.
I'm proud of where my career began, of the businesses I've built and of the relationships that have grown alongside them.
And I'm equally proud of the direction I'm taking now.
SAME WOMAN. A NEW CHAPTER.
To the clients who've been with me through different salons, different addresses and different seasons of life, thank you. You've been such a meaningful part of my story. And to the new faces finding their way to The Franklin Facialist, welcome. I look forward to getting to know you.
Twenty one years in beauty, and I still have the same love for what I do, just with a little more experience, a deeper understanding and a very clear idea of where I'm heading.
The foundations are in beauty. The future is in skin.
Nutthida x
